| meaning |
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| vocabulary |
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| Dominant Ideology |
A set of cultural beliefs and practices that helps to maintain powerful social, economic, and political interests. |
| Gatekeeping |
The process by which a relatively small number of people control what material eventually reaches the audience. |
| Mass media |
Print and electronic instruments of communication that carry messages to often widespread audiences. |
| Narcotizing dysfunction |
The phenomenon whereby the media provide such massive amounts of information that the audience becomes numb and generally fails to acti on the information, regarless of how compelling the issue. |
| Opinion Leader |
Someone who, through day to day personal constacts and communication, influences the opinions and discussions of others. |
| Stereotypes |
Unreliable generalization about all members of a group that do not recognize individual differences within the group. |
| Surveillance function |
The collection and distribution of information concerning events in the social environment |
Ch.18 LTI-MA 509
