Sociology chapter 7
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| Dominant Ideology | A set of cultural beliefs and practices that helps to maintain powerful social, economic, and political interests. | ||||
| Gatekeeping | The process by which a relatively small number of people control what material eventually reaches the audience. | ||||
| Mass media | Print and electronic instruments of communication that carry messages to often widespread audiences. | ||||
| Narcotizing dysfunction | The phenomenon whereby the media provide such massive amounts of information that the audience becomes numb and generally fails to acti on the information, regarless of how compelling the issue. | ||||
| Opinion Leader | Someone who, through day to day personal constacts and communication, influences the opinions and discussions of others. | ||||
| Stereotypes | Unreliable generalization about all members of a group that do not recognize individual differences within the group. | ||||
| Surveillance function | The collection and distribution of information concerning events in the social environment |
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