Marketing Principles
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
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| Marketing | The process of planning, pricing, promoting, selling, and distributing products.
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| Traditional Marketing | Combines marketing ideas, goods, and services
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| Goods | Products grown or manufactured; tangible items
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| Services | Intangible items involving a task
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| Sport Marketing | Combines marketing goods, services, and entities
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| Entities | Things like leagues, teams, and individuals
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| The Big Picture | People have wants/needs which are satisfied with products. Marketing creates the demand for these products.
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| 1st Thrust | Marketing sporting products to sport consumers.
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| 2nd Thrust | Marketing other consumer products through sport promotions.
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| 4 Historical Developments in Sports Marketing | Evolution of Sport Broadcasting, Product Extensions/Promotional Strategies, Growth of Sport Sponsorship, Birth of Research in Sport Marketing.
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| Evolution of Sport Broadcasting | Evolved from pure factual reporting aimed at sports fans to entertainment aimed at the masses. Roone Arledge, ABC Executive started it.
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| Product Extensions/Promotional Strategies | Bill Veeck said the success and profitability of a franchise can't depend on the ability of the team to attract large crowds, the team should have other reasons to attract fans other than the game.
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| Veeck's Three Philosophies | People want to be entertained, Promotions must create conversations afterward, and people want a great atmosphere.
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| Sponsorship | the aquisition of rights to affiliate or directly associate with a product or event for the purpose of deriving benefits related to that affiliation.
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| Albert Spalding | Early Pioneer in sport sponsorship, 1st marketer to capitalize on the term "official", official baseball of the MLB
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| Mark McCormack | Created IMG, the first sport marketng agency, started endorsement deals
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| Ambush Marketing | increasing business by capitalizing on the popularity of an event without becoming an "official" sponsor
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| Fan Identification | people have a personal commitment and emotional involvement with sport organizations
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| Consumer Research | Getting to know the costomer so you can better determine how to create demand for a product
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Created by:
mkeen26
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