Notes For Chapter 6.1
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| A.I.D.C.A | Attention(see it). Interest(More infomation). Desire(deffinly need it-not immenly). Conviciton (Buy it now). Action(makeing the purchase) This is like the four P's.
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| TRUE OR FALSE Promotion and Advertising are the same thing. | False Advertisng have some promotion but they are not the same.
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| Promotion | Incentives or actvites use to increase sales/demand. Accoplised by Informing(I), Pesuading(P), or Reminding(R).
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| Who sees the Promotion? | Customers/Consumers, Retailers, Business to Business(B2B),and Employess.
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| Give Examples of TYPE OF PROMOTIONS | 2/3.33 Fish Sandwhich of McD's-Pesation or Demand. Bjs/Sams Free Sample-Presation. Subway $5.00 Footlong P. Amatos 2/6.99 I or KFC.
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| Types of Promotion | Display, Personal Selling, Rebate, Sample, Sweepstakes/Games, Customer Loyalty, POP, Special Promotion, and Cupons.
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| Display | Theme-Fixtures, Props, Signs, Display Cases, and Shelving.
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| Personal Selling | Informing Products to Personal Customers.
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| Rebate | Cars are example of Rebate. You Get a cupon than you mail it and get money back.
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| Samples | Exmaple: Hanford/BJs- Mostly give Food or Maganize for Free. Travel Samples are not free.
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| Sweepstakes/Games | Exmaple: Monoply they are scach tickets.
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| Customer Loyalty | A Customer that buys there more than once. Example:D.Ds and Subway.
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| POP | Point of Purchase-where your items are buyed.
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| Special Promotion | Exaple: Raffle, Fashion Show.
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| Cupon | Need to Prestedent It (Handling Fees)
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| What Decsions to do a Promotion? | Theme, Adverttising, PR, Promotional Mix, Specail Events, and How to Corrdinate the Promation.
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| Advertisng | Example:Tv, Radio, Billbords, Internet, Cell Phone, Newspaper, Magazine, Clothing, and Raps or Transit.
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| PR | Public Relations Promote Good Will
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| Promotal Mix | Combination of Thems, Specal Events Advertisng, Personalls Selling Sales Promotion also has PR, Publictaty and Budget.
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| Specail Events |
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