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Market Chapter 6.1
Notes For Chapter 6.1
Word | Definition |
---|---|
A.I.D.C.A | Attention(see it). Interest(More infomation). Desire(deffinly need it-not immenly). Conviciton (Buy it now). Action(makeing the purchase) This is like the four P's. |
TRUE OR FALSE Promotion and Advertising are the same thing. | False Advertisng have some promotion but they are not the same. |
Promotion | Incentives or actvites use to increase sales/demand. Accoplised by Informing(I), Pesuading(P), or Reminding(R). |
Who sees the Promotion? | Customers/Consumers, Retailers, Business to Business(B2B),and Employess. |
Give Examples of TYPE OF PROMOTIONS | 2/3.33 Fish Sandwhich of McD's-Pesation or Demand. Bjs/Sams Free Sample-Presation. Subway $5.00 Footlong P. Amatos 2/6.99 I or KFC. |
Types of Promotion | Display, Personal Selling, Rebate, Sample, Sweepstakes/Games, Customer Loyalty, POP, Special Promotion, and Cupons. |
Display | Theme-Fixtures, Props, Signs, Display Cases, and Shelving. |
Personal Selling | Informing Products to Personal Customers. |
Rebate | Cars are example of Rebate. You Get a cupon than you mail it and get money back. |
Samples | Exmaple: Hanford/BJs- Mostly give Food or Maganize for Free. Travel Samples are not free. |
Sweepstakes/Games | Exmaple: Monoply they are scach tickets. |
Customer Loyalty | A Customer that buys there more than once. Example:D.Ds and Subway. |
POP | Point of Purchase-where your items are buyed. |
Special Promotion | Exaple: Raffle, Fashion Show. |
Cupon | Need to Prestedent It (Handling Fees) |
What Decsions to do a Promotion? | Theme, Adverttising, PR, Promotional Mix, Specail Events, and How to Corrdinate the Promation. |
Advertisng | Example:Tv, Radio, Billbords, Internet, Cell Phone, Newspaper, Magazine, Clothing, and Raps or Transit. |
PR | Public Relations Promote Good Will |
Promotal Mix | Combination of Thems, Specal Events Advertisng, Personalls Selling Sales Promotion also has PR, Publictaty and Budget. |
Specail Events |