Quiz 4 on Chapter 5 Marketing
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| consumer behavior | actions consumers take in purchasing and using product services.
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| purchase decision process | stages a buyer passes through in making choices about which products or services to buy.
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| What are the five stages of the purchase decision process? | problem recognition, information search, alternative evaluation, purchase decision, and postpurchase behavior.
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| internal search | scanning your memory for previous experiences with products or brands.
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| what are the three primary sources of external search? | personal sources, public sources, market dominated sources (includes the net)
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| consideration set | the group of brands a consumer would consider acceptable from among all the brands
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| How many people do satisfied and dissatisfied customers tell about their experiences respectively. | 3,9
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Review the information in the table. When you are ready to quiz yourself you can hide individual columns or the entire table. Then you can click on the empty cells to reveal the answer. Try to recall what will be displayed before clicking the empty cell.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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