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Marketing Chapter 5

Quiz 4 on Chapter 5 Marketing

QuestionAnswer
consumer behavior actions consumers take in purchasing and using product services.
purchase decision process stages a buyer passes through in making choices about which products or services to buy.
What are the five stages of the purchase decision process? problem recognition, information search, alternative evaluation, purchase decision, and postpurchase behavior.
internal search scanning your memory for previous experiences with products or brands.
what are the three primary sources of external search? personal sources, public sources, market dominated sources (includes the net)
consideration set the group of brands a consumer would consider acceptable from among all the brands
How many people do satisfied and dissatisfied customers tell about their experiences respectively. 3,9
Created by: stainlesstommy on 2009-02-09



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