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2-KRANENDONK-MKTG-II

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Answer
What are the four P's of Marketing?   Product, Pricing, Promotion, Distribution (Place).  
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What is a Producer?   Individuals or companies which have products to be sold.  
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What is Marketing of Sports?   Applying marketing principles to the marketing of a "sports property".  
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What are the components of the Event Triangle?   Event, Fan, Sponsor.  
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What is Marketing through Sports?   Marketing of non-sports products or services using sports as a media.  
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What is Borrowed Equity?   Corporate marketing through sports.  
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What is a Consumer?   Individuals or companies which have needs to be met.  
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What is Revenue?   Is money or collateral which is and has a value for the event.  
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What is Market?   It is critical to make the event part of the fabric of the community.  
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What is Sponsorship?   Is a situation in which a company pays a promoter a fee.  
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What is Sponsorship Proposal?   A written proposal that outlines the various benefits.  
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What is Signage?   The most visible benefit that you provide the sponsor.  
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What is Benefits?   A very specific outline of everything.  
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What is Obligations?   Where your benefits are listed.  
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What does S.W.O.T stand for?   Strengths, Weakness, Opportunities, Threat.  
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What is Licensing?   The selling of your logo or event.  
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What is Ancillary Event?   Can be any activity that encourages participation by your audience.  
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What is Player Friendly?   Design the event with the athletes in mind.  
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What is the Broadcast Rights?   The right to broadcast an event as define.  
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What is Media Contract?   Agreement type of which the network pays.  
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What are the types of media broadcasting?   ABC, CBS, FOX, NBC, PAX.  
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What is the Rating?   The percentage of households watching a program.  
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What is the Event Personnel?   Site Manager.  
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What is Atmosphere?   Create a sense of camaraderie among staff.  
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What is the Game Day/Event Day Management Issues?   The Press, Meet and Greet, Downtime.  
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Created by: kranendonkbr
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