headline rules
Help!
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| if the event already happened you write in what tense? | present
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| if the event will happen write in what tense? | future or use infinitive
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| what tense do you never use? | past
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| subject and verb in main headlines? | not required
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| subject and verb in subheads | definitley have to
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| purposes of headlines | grab readers attention and graphic element on page
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| 2 parts of headlines | primary (main) and secondary (subhead)
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| uses of primary | visually more prominent, more important
captures readers attention
tie into leads and tie into photo
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| secondary uses | adds info
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| fonts with primary and secondary | different (need contrast)
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| don't split what? | infinitives, prepositional pharses, word with a hyphen, proper name, adjectives/adverbs and words they modify, from one line to the next
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| omit what? | a, an, the
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| abbreviate when? | when the readers will understand, obvious things that everyone will know
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| to be words? | BAD, want to use active not passive voice
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| numerals or spelled out numbers? | numerals no matter what
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| avoid naming school/school mascot when? | when writing in a school newspaper or yearbook. i think people know the school they go to.
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| don't state? | the obvious, tell something new
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| key words in the headline? | don't repeat
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| quotes make good | subheads
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| literary techniques | good to use
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| the headline shouldn't give information | not given in the story
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| can and may words? | use instead of will b/c unless know FOR SURE that what they say is true
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| capitilization? | keep at minimum, most newspapers use down style-only capitilize the first word in the headline and proper nouns and adjectives
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| comma used | replace and
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| colon used | to replace said
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| semicolons used | to seperate two complete thoughts
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| sub/head | kicker
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| sub,sub/head | wicket
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| head-sub/sub | tripod
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| head/sub | hammer
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| how many lines of header/subhead in hammer? | headline-1
sub-1 or more
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| how many lines of header/subhead in tripod? | head-1 or 2
sub-2 or more
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| how many lines of head/subhead in wicket? | head-1 or more
sub-2 or more lines (lots of times a quote)
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| how many lines of head/subhead in kicker | head-1
sub-1
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Created by:
lbanana217