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headline rules
| Question | Answer |
|---|---|
| if the event already happened you write in what tense? | present |
| if the event will happen write in what tense? | future or use infinitive |
| what tense do you never use? | past |
| subject and verb in main headlines? | not required |
| subject and verb in subheads | definitley have to |
| purposes of headlines | grab readers attention and graphic element on page |
| 2 parts of headlines | primary (main) and secondary (subhead) |
| uses of primary | visually more prominent, more important captures readers attention tie into leads and tie into photo |
| secondary uses | adds info |
| fonts with primary and secondary | different (need contrast) |
| don't split what? | infinitives, prepositional pharses, word with a hyphen, proper name, adjectives/adverbs and words they modify, from one line to the next |
| omit what? | a, an, the |
| abbreviate when? | when the readers will understand, obvious things that everyone will know |
| to be words? | BAD, want to use active not passive voice |
| numerals or spelled out numbers? | numerals no matter what |
| avoid naming school/school mascot when? | when writing in a school newspaper or yearbook. i think people know the school they go to. |
| don't state? | the obvious, tell something new |
| key words in the headline? | don't repeat |
| quotes make good | subheads |
| literary techniques | good to use |
| the headline shouldn't give information | not given in the story |
| can and may words? | use instead of will b/c unless know FOR SURE that what they say is true |
| capitilization? | keep at minimum, most newspapers use down style-only capitilize the first word in the headline and proper nouns and adjectives |
| comma used | replace and |
| colon used | to replace said |
| semicolons used | to seperate two complete thoughts |
| sub/head | kicker |
| sub,sub/head | wicket |
| head-sub/sub | tripod |
| head/sub | hammer |
| how many lines of header/subhead in hammer? | headline-1 sub-1 or more |
| how many lines of header/subhead in tripod? | head-1 or 2 sub-2 or more |
| how many lines of head/subhead in wicket? | head-1 or more sub-2 or more lines (lots of times a quote) |
| how many lines of head/subhead in kicker | head-1 sub-1 |