6th grade FCS Advertising Strategies
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| Advertisers try to convince you that if you don't use their product, you are a nerd. | are you cool enough
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| Join the crowd! Don't be left out! | bandwagon
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| Cartoons make kids identify with products | cartoon characters
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| Who would ever imagine that food could be this fun? | excitement
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| Advertisers use fact and statistics to enhance a product's credibility. Opinions are used to confuse the consumer into thinking they are facts. | facts and figures
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| a product is shown as something that brings the family together | family fun
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| Advertisers use glowing words or phrases to draw your attention | glittering generality
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| Ads that draw a consumer into a story and make them feel good. | heart strings
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| always seem perfect. Attractive and pleasant looking - everyone seems to get along! Represent the types of families that we all want to be like. | ideal kids/families
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| Advertisers put down their competitors product to make their own | name calling/put downs
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| Advertisers don't give you the full story about their product | omission
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| Advertisers hope that if you see a product or hear it's name over and over again, you will be more likely to buy it. | repetition
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| Advertisers make a product look bigger or smaller than it actually is | scale
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| Music and other sound effects add to the excitement of commercials. | sounds good
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| Sports stars and celebrities are telling you that their product is the best! | star power
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Review the information in the table. When you are ready to quiz yourself you can hide individual columns or the entire table. Then you can click on the empty cells to reveal the answer. Try to recall what will be displayed before clicking the empty cell.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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