Advertising Vocabulary
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| The minimum level of necessities and luxuries required to maintain an individual or a group at a common level of comfort. | Standard of Living
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| Form of communication designed to reach a large number of people. | Mass Media
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| A paid public announcement, usually emphasizing desirable qualities, to persuade you to buy an item or a service. | Advertisement
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| Someone who uses goods. | Consumer
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| The amount of time you would spend to find products or services you want. | Search Time
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| Something that you would like to have but can live without. | Want
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| Interpretation of a product or service in a social context. | Social Meaning
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| Everything that affects or is affected by human consumption. | Consumer Behavior
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| Something that you can't live without. | Need
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| Why do advertisements provide biased information? | The purpose of an advertisement is to sell you something.
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| Why are models used in advertisements? | They portray how you wish you looked.
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| How does advertising educate consumers? | Advertising teaches consumers about the purpose, features, benefits, and value of the advertised product.
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| How does advertising promote materialism? | Advertisements promote products as symbols of status and success.
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| All marketing activities, such as advertising, sales promotions, event sponsorships, and public relations. | Marketing Mix
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| The use of superlative in advertising. | Puffery
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| An advertising department in a company whose main business is not advertising. | In-house Agency
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| An agency that specializes in developing creative concepts, writing creative text, and providing artistic services. | Creative Boutique
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| Specializes in buying media time and space. | Media-Buying Service
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| A company made up of professionals who specialize in providing creative and business services involved in planning, preparing, and placing advertisements. | Advertising Agency
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| Specialize in helping clients prepare advertising for new interactive media. | Interactive Agencies
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| Distinct group of productive or profit-making businesses. | Industry
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| Individuals or companies that perform specialized services for advertisers and advertising agencies. | External Facilitators
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| Why isn't puffery illegal? | Puffery is legal because the courts believe consumers understand that superlatives are not necessarily true.
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| What characteristics can be a basis for a community? | Location or common interests can form a community.
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| What impact can advertising have on your wants? | Advertising can create wants.
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| Consists of six to twelve consumers and a professional moderator who discuss the product. | Focus Group
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| Group of people with a common characteristic or interest living within a larger society. | Community
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| Process of making an advertiser's product different from other products in the consumer's mind. | Positioning
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| Statistical characteristics of human populations. | Demographics
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| Subgroup of the market chosen to be the focus of the marketing and advertising campaign. | Target Segment
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| Formalized act or series of acts that is performed frequently. | Ritual
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| Integrated pattern of behavior, knowledge, and beliefs that are acquired from a group and passed on to future generations. | Culture
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| Group of customers with common characteristics. | Market Segment
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| Thorough investigation of the planning, preparation, and placement of advertisements. | Advertising Research
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| Group sharing the same economic or social status. | Social Class
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| Why are rituals important? | Rituals reflect the values of a culture.
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| How is brand loyalty passed from one generation to the next? | When children leave home and begin to shop for themselves, they often buy the same products nad brands their parents bought.
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| How does an advertiser show consistency over time? | Consistency over time requires that the advertiser send the same simple message day after day.
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