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Advertising Vocab
Advertising Vocabulary
Question | Answer |
---|---|
The minimum level of necessities and luxuries required to maintain an individual or a group at a common level of comfort. | Standard of Living |
Form of communication designed to reach a large number of people. | Mass Media |
A paid public announcement, usually emphasizing desirable qualities, to persuade you to buy an item or a service. | Advertisement |
Someone who uses goods. | Consumer |
The amount of time you would spend to find products or services you want. | Search Time |
Something that you would like to have but can live without. | Want |
Interpretation of a product or service in a social context. | Social Meaning |
Everything that affects or is affected by human consumption. | Consumer Behavior |
Something that you can't live without. | Need |
Why do advertisements provide biased information? | The purpose of an advertisement is to sell you something. |
Why are models used in advertisements? | They portray how you wish you looked. |
How does advertising educate consumers? | Advertising teaches consumers about the purpose, features, benefits, and value of the advertised product. |
How does advertising promote materialism? | Advertisements promote products as symbols of status and success. |
All marketing activities, such as advertising, sales promotions, event sponsorships, and public relations. | Marketing Mix |
The use of superlative in advertising. | Puffery |
An advertising department in a company whose main business is not advertising. | In-house Agency |
An agency that specializes in developing creative concepts, writing creative text, and providing artistic services. | Creative Boutique |
Specializes in buying media time and space. | Media-Buying Service |
A company made up of professionals who specialize in providing creative and business services involved in planning, preparing, and placing advertisements. | Advertising Agency |
Specialize in helping clients prepare advertising for new interactive media. | Interactive Agencies |
Distinct group of productive or profit-making businesses. | Industry |
Individuals or companies that perform specialized services for advertisers and advertising agencies. | External Facilitators |
Why isn't puffery illegal? | Puffery is legal because the courts believe consumers understand that superlatives are not necessarily true. |
What characteristics can be a basis for a community? | Location or common interests can form a community. |
What impact can advertising have on your wants? | Advertising can create wants. |
Consists of six to twelve consumers and a professional moderator who discuss the product. | Focus Group |
Group of people with a common characteristic or interest living within a larger society. | Community |
Process of making an advertiser's product different from other products in the consumer's mind. | Positioning |
Statistical characteristics of human populations. | Demographics |
Subgroup of the market chosen to be the focus of the marketing and advertising campaign. | Target Segment |
Formalized act or series of acts that is performed frequently. | Ritual |
Integrated pattern of behavior, knowledge, and beliefs that are acquired from a group and passed on to future generations. | Culture |
Group of customers with common characteristics. | Market Segment |
Thorough investigation of the planning, preparation, and placement of advertisements. | Advertising Research |
Group sharing the same economic or social status. | Social Class |
Why are rituals important? | Rituals reflect the values of a culture. |
How is brand loyalty passed from one generation to the next? | When children leave home and begin to shop for themselves, they often buy the same products nad brands their parents bought. |
How does an advertiser show consistency over time? | Consistency over time requires that the advertiser send the same simple message day after day. |