3.04 Vocab
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| Direct Marketing | Enables marketers to target specific groups of customers to get the best results
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| Banner Ads | embedding an ad into a website - known as click through due to interactive actions where the consumer clicks and is taken to the banner ad's company website
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| Buttons | smaller banner ad normally used to advertise programs used in creating the site
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| Pop-up front/under ads | ads that display in a new browser window either in the front or behind the current browser window
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| Flash ads | adding interactive elements to standard HTML sites
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| Floating Ads | move across a screen of floats above the content
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| Exit pops | when you exit a website a related website opens - can be very annoying
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| Rich media ads | includes animation or video and have more complex user interaction - Example: ads change when you move your cursor over it - a movie sample with streaming video
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| Text ads | advertising using text based hyper links - all website text is written in HTML language
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| Advergames | video games containing ads
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| Virtual worlds | these are still evolving and have not yet been that successful - can be used to market a virtual store
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| Sponsorships | companies that pay to advertise on certain websites in order to be affiliated or recognized - these are becoming more popular more popular as a subtle way to get your message to the consumer
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| Sponsored search results | ads from companies that may say "brought to you by"
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| Bookmarks/favorites | collection of direct links to predefined web pages stored in your web browsers - called favorites in Internet explorer
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| Guides | assists in providing info or a road map to the web
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| Email based ads | embedded in or the entire email is an ad
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| Mobile marketing | the use of wireless network and cell phone as a means of marketing communication
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| Text messaging | exchange of short text messages between fixed line or mobile phones
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| mobile advergaming | games on the move - using smart phone games as promotional tools
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| Websites | groups of pages on the www. devoted to one or several products
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| Location-based services | recommendation of services like restaurants, retailers, events, etc in an area
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| QR codes | web-based software solution to create interactive marketing and promotional campaigns through generation of quick response codes - engage with customers with smart phones in real time response
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Review the information in the table. When you are ready to quiz yourself you can hide individual columns or the entire table. Then you can click on the empty cells to reveal the answer. Try to recall what will be displayed before clicking the empty cell.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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Created by:
Caleb5
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