3.07 Channel Management
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| Agents | intermediaries who assist in the sale and/or promotion of good and services but do not take title to them
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| Brokers | negotiate the sale of a product then allows the seller to accept or reject the prospective buyer's offer
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| Channel | a path through which goods and services flow on direction (from vendor to consumer), and the payments generated by them flow in the opposite direction (from consumer to vendor)
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| Channel Intensity | refers to the number of intermediaries present in the distribution or marketing channel
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| Channel Length | the total number of channel members in a channel of distribution
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| Channel Management | process by which marketers ensure that products are distributed to customers efficiently and effectivly
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| Channel Members | businesses or individuals who assist in moving goods and services from the producer to the consumer
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| Channels of Distribution | paths or routes, that goods and services take from the producer to the ultimate consumer or industrial user
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| Consumer Goods | tangible items produced for personal use
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| Consumer Goods and Services | products produced for personal consumption
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| Contractual Efficiency | channel intermediaries who have to optimize the number of exchange relationships required to complete a transaction
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| Direct Distribution | a channel of distribution in which goods and services from the producer to the consumer or industrial user
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| Distribution | a marketing/business function that is responsible for moving, storing, locating and/or transferring ownership of good and sevices
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| Distribution Center | short-term storage center located close to a major market to facilitate the rapid processing of orders and shipment of goods to customers
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| Distribution Intensity | the level of market exposure a certain distribution pattern achieves
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| Distribution Patterns | form, grouping, lineup, method, ordering, organization
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| Distribution Process | all the steps involved in the physical movement or the transfer of ownership of a good or service from the producer to the consumer
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| Distribution System | the combination of distribution activities that a company uses to distribute it goods or services
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| Distributor | a channel member who helps to sell a business's products
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| Dual Distribution | distributing a product through two different channels
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| E-Tailers | retailers who operate solely online
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| Exclusive Distribution | a distribution pattern in which a producer sells a product through just one middleman in a geographic area
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| Horizontal Conflict | a type of channel conflict that occurs between channel members at the same level
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| Indirect Distribution |
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