Chapter 15 - Managing Marketing Channels and Supply Chains
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
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| Channel Conflict | arises when one channel member believes another channel member is engaged in behavior that prevents it from achieving its goals
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| Customer Service | the ability of logistics management to satisfy users in terms of time, dependability, communication, and convenience
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| Disintermediation | channel conflict that arises when a channel member bypasses another member and sells or buys products direct
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| Dual Distribution | an arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product
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| Exclusive Distribution | a level of distribution density whereby only one retailer in a specific geographical area carries the firm's products
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| Intensive Distribution | a level of distribution density whereby a firm tries to place its products and services in as many outlets as possible
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| Logistics | those activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost
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| Marketing Channel | individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users
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| Multichannel Marketing | the blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online
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| Reverse Logistics | a process of reclaiming recyclables and reusable materials, returns, and reworks from the point of consumption or use for repair, remanufacturing, redistribution, or disposal
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| Selective Distribution | a level of distribution density whereby a firm selects a few retailers in a specific geographical area to carry its products
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| Supply Chain | a sequence of firms that perform activities required to create and deliver a product or service to ultimate consumers or industrial users
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| Total Logistics Cost | expenses associated with transportation, materials, handling and warehousing, inventory, stockouts (being out of inventory), order processing, and return goods handling
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| Vendor-Managed Inventory (VMI) | an inventory-management system whereby the supplier determines the product amount and assortment a customer (such as a retailer) needs and automatically delivers the appropriate items
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| Vertical Marketing Systems | professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact
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