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MKTG 305

Chapter 15 - Managing Marketing Channels and Supply Chains

Channel Conflict arises when one channel member believes another channel member is engaged in behavior that prevents it from achieving its goals
Customer Service the ability of logistics management to satisfy users in terms of time, dependability, communication, and convenience
Disintermediation channel conflict that arises when a channel member bypasses another member and sells or buys products direct
Dual Distribution an arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product
Exclusive Distribution a level of distribution density whereby only one retailer in a specific geographical area carries the firm's products
Intensive Distribution a level of distribution density whereby a firm tries to place its products and services in as many outlets as possible
Logistics those activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost
Marketing Channel individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users
Multichannel Marketing the blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online
Reverse Logistics a process of reclaiming recyclables and reusable materials, returns, and reworks from the point of consumption or use for repair, remanufacturing, redistribution, or disposal
Selective Distribution a level of distribution density whereby a firm selects a few retailers in a specific geographical area to carry its products
Supply Chain a sequence of firms that perform activities required to create and deliver a product or service to ultimate consumers or industrial users
Total Logistics Cost expenses associated with transportation, materials, handling and warehousing, inventory, stockouts (being out of inventory), order processing, and return goods handling
Vendor-Managed Inventory (VMI) an inventory-management system whereby the supplier determines the product amount and assortment a customer (such as a retailer) needs and automatically delivers the appropriate items
Vertical Marketing Systems professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact
Created by: Danielle0051 on 2013-11-16

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