SEM
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
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| Absolute cost | the total expenditure for an ad
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| Advergames | video games containing advertisements
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| Advertising | Any paid form of non-personal communication
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| Banner ads | embedding an ad into a web page
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| Behavioral Market Segmentation | Behavior towards a product
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| Blind Carbon Copy (BCC) | Keep e-mail addresses private
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| Bookmarks/favorites | collection of direct links to predefined web pages stored in your web browser
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| Broad reach | effective for consumer convenience goods like toothpaste
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| BROADCAST ADVERTISING | Forms of advertising on a Broadcast Media
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| BROADCAST MEDIA | Any visual or auditory form of communication
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| Bulk E-mail Software | Make it appear as if only one person is receiving the e-mail
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| Buttons | smaller banner ad normally used to advertise programs used in creating the site
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| Call to action/response | Response mechanisms built into 1st & last paragraphs
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| Circulation | the size of the audience in the media
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| Collateral Pieces | Letters Postcards Catalogs Brochures and Business cards
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| Copy | Text of an advertisement that delivers the sales message
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| Copy Techniques | Intimidate, gurrantees, and repitition
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| CPM | based on cost per thousand
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| CPRP | based on cost per rating point
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| Demographic Market Segmentation | Age, generation, and income
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| DIRECT MAIL | Best method to target specific groups of customers, focus promotional efforts and gain the best results
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| DIRECT MARKETING | Enables marketers to target specific groups of customers to get the best results
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| DOUBLE OPT-IN | Requires recipients to confirm they are registered subscriber
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| Editorial climate | credibility & prestige may influence consumers reaction to an ad
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| Effective reach | percent of consumers in a targeted audience exposed to an ad a specific minimum number of times
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| EFFECTIVE SUBJECT LINES | recognition aaction and make it interesting
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| E-mail based ads | email sent with attached ads
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| Endorsement | a celebrity or athlete is a paid spokesman for a product
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| Exit pops | when you exit a website a related website opens
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| Flash ads | adding interactice elements to standers HTML sites
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| Floating ads | move across the screen
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| Frequency | the number of times you wish to expose a target audience to your advertisements
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| FULL-SERVICE E-MAIL MARKETING | most expensive create all content execute the maillings
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| FIRMS |
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| Geographic Market Segmentation | dividing the entire market into smaller gropus
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| GRP | gross rating points
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| Guides | assist and provides you with info
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| Headline | the most important element of an ad
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| HOSTING SERVICES | send emails and track results
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| Identification | indentify a product
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| Illustration | Image with an advertisement
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| IN-HOUSE | have control over the present action and delivery making any changes possible
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| Institutional Promotion | designed to sell the repotation of the company
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| Layout | the arrangement of the design
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| Market | includes the group of all potential customers who share common needs
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| Market segmentation | dividing the entire market into smaller groups
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| Marketing segments | groups of unique individuals that share common characteristics
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| Mass marketing | single marketing plan to reach all customers
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| Media | the form of communication
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| Mobile Marketing | the use of cell phones as a means of marketing communication
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| OPT-IN /PERMISSION-BASED | give permission to recive promo emails
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| OPT-OUT | recive emails until indicate otherwise
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| OUT-OF-HOME MEDIA | messsage that reaches the customer away from home
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| Pop-up front/under ads | ads that usually display in a new browser window
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| Product Promotion | designed to sell you a specific product or service
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| Psychographic Market Segmentation | activities interest and opinions
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| QR codes | quick response
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| Reach | the number of people in the targeted audience exposed to an acl campaign
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| Relative cost | to determine if one media type is more efficient over another
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| Rich media ads | include animation or video
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| SPAM | junk email
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| SPECIALTY ADVERTISING | promotion messages on every item
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| Split-runs | print different ads for the same product
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| Sponsored search results | aols from companies that may say "brought to you by...."
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| Sponsorships | companies that pay to advertise
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| STREAMING MEDIA | email delivers sound/videos
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| Target market | group of very specific customers that a company desires to have as consumers
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| Testimonial | helps to establish trust with the recipients
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| Testimonials | trust with the recipients
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| Text ads | advertising using text based hyper links
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| The Body | text image and sound
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| VIRAL MARKETING | fowarding another message to someone
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| Virtual worlds | still evolving have not been sucessful
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| White space | the blank space between the elemetns
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