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18_lenard_studystack

Quiz yourself by thinking what should be in each of the black spaces below before clicking on it to display the answer.
        Help!  

Question
Answer
The physical outline of a display   SHAPE  
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A spot to which the eye is drawn   FOCAL POINT  
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a display case, counter, or bench   FIXTURE  
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the relationship between and among objects in an arrangement   PROPORTION  
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An artistic arrangement that uses fixtures and props to showcase merchandise   INTERIOR DISPLAY  
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a background arrangement   SETTING  
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found on opposite sides of a color wheel, they create contrast   COMPLEMENTARY COLORS  
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The combination of entranceways, window awnings, and other exterior buildings characteristics   STOREFRONT  
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the visual and artistic aspects of presenting a product   DISPLAY  
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the sign stating a business' name   MARQUEE  
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___________Is an artistic display element that is very popular for the holiday and children's merchandise displays, but can become distracting if overdone   motion  
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The primary purpose of visual merchandising is to coordinate all of a business's physical element in order to project a particular_____________ of the business to its customers   imigine  
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Dusting and cleaning are an essential part of display________________because those activities keep displays looking attractive to potential customers   maintanance  
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For a floral display, Ellen put 2 pots of dafodills on each side of the table. In the middle of the table of the table, she put a tall vase of sunflowers. Then she scattered rose petals over the remaining table space. The type pf balance achieved in Ellen   formal  
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A(n)__________ is good geometric shape for a display because it creates a focal point and keeps the customer's eye moving up and center   triangle  
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Colors that are next to each other in the color wheel such as green, yellow-green, and yellow are known as______________colors   adjacent  
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The 2 most important characteristics of entrances are their abilities to promote customer convenience and to assist in store_______________   security  
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A(n) ____________________setting does not imitate reality   abstract  
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_______________space is store space that is devoted to restrooms, dressing rooms, phone booths, and drinking fountains   customer  
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According to the textbook, what is one visual merchandising element that influences customer behavior more directly than any other?   b. The width of the store's aisles  
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Stoere sporting goodd alwasys has a display with mannequins engaged in season-appropriate sports. The uses many props to make customers feel if they can join the fun going on the fun going on in the display. How would you disctibe the settig for such disp   d  
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Created by: vhaun
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