1.3_Sloan_Fund of mk
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| Consists of consumers who purchase goods and services for personal use. | Consumer Market
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| All people who share similar needs and wants and who have the ability to purchase a given product | Market
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| Includes all businesses that buy products for use in their operations | Industrial Market OR business to business B-to-B
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| What is the difference between Industrial and consumer markets? | Consumer is for personal use and Industrial is for business operations
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| A company's percentage of the total sales volume generated by all the companies that compete in a given market | Market Share
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| The group that is identified for a specific marketing program is the ______ ______ | Target market
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| Businesses create a ________ _______ to develop a clear picture of their taget market. | customer profile
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| Product, place, price, and promotion make up the _________ ___ | Marketing mix
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Created by:
vhaun
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