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1.3_Sloan_Fund of mk

QuestionAnswer
Consists of consumers who purchase goods and services for personal use. Consumer Market
All people who share similar needs and wants and who have the ability to purchase a given product Market
Includes all businesses that buy products for use in their operations Industrial Market OR business to business B-to-B
What is the difference between Industrial and consumer markets? Consumer is for personal use and Industrial is for business operations
A company's percentage of the total sales volume generated by all the companies that compete in a given market Market Share
The group that is identified for a specific marketing program is the ______ ______ Target market
Businesses create a ________ _______ to develop a clear picture of their taget market. customer profile
Product, place, price, and promotion make up the _________ ___ Marketing mix
Created by: vhaun on 2012-12-11



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