Ch 1
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| Elements of a Marketing Plan | SOSPM - Situation analysis, specific mktg Objectives, marketing Strategy, Progrem for implementing strategy, process for Monitoring performance
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| Several years ago, consumers could get a free Bart Simpson watch if they collected and mailed in three Universal Product Codes from boxes of Kellogg's cereal. Which element of integrated marketing communications was being used in this case? | Sales promotion
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| The ad for Gills onions in Fresh Cut, a publication for people in the grocery business, encouraged store managers to stock up on the product. The ad is an example of _____ advertising. | trade
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| ____ advertising would focus on creating a demand for MilkBone, a brand of dog biscuits, among consumers. | Selective-demand
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| How did integrated marketing communications (IMC) revolutionize the role of marketing? | It shifted marketplace power from retailers to manufacturers.
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