| Word |
Defintion |
| A.I.D.C.A |
Attention(see it). Interest(More infomation). Desire(deffinly need it-not immenly). Conviciton (Buy it now). Action(makeing the purchase) This is like the four P's. |
| TRUE OR FALSE Promotion and Advertising are the same thing. |
False Advertisng have some promotion but they are not the same. |
| Promotion |
Incentives or actvites use to increase sales/demand. Accoplised by Informing(I), Pesuading(P), or Reminding(R). |
| Who sees the Promotion? |
Customers/Consumers, Retailers, Business to Business(B2B),and Employess. |
| Give Examples of TYPE OF PROMOTIONS |
2/3.33 Fish Sandwhich of McD's-Pesation or Demand. Bjs/Sams Free Sample-Presation. Subway $5.00 Footlong P. Amatos 2/6.99 I or KFC. |
| Types of Promotion |
Display, Personal Selling, Rebate, Sample, Sweepstakes/Games, Customer Loyalty, POP, Special Promotion, and Cupons. |
| Display |
Theme-Fixtures, Props, Signs, Display Cases, and Shelving. |
| Personal Selling |
Informing Products to Personal Customers. |
| Rebate |
Cars are example of Rebate. You Get a cupon than you mail it and get money back. |
| Samples |
Exmaple: Hanford/BJs- Mostly give Food or Maganize for Free. Travel Samples are not free. |
| Sweepstakes/Games |
Exmaple: Monoply they are scach tickets. |
| Customer Loyalty |
A Customer that buys there more than once. Example:D.Ds and Subway. |
| POP |
Point of Purchase-where your items are buyed. |
| Special Promotion |
Exaple: Raffle, Fashion Show. |
| Cupon |
Need to Prestedent It (Handling Fees) |
| What Decsions to do a Promotion? |
Theme, Adverttising, PR, Promotional Mix, Specail Events, and How to Corrdinate the Promation. |
| Advertisng |
Example:Tv, Radio, Billbords, Internet, Cell Phone, Newspaper, Magazine, Clothing, and Raps or Transit. |
| PR |
Public Relations Promote Good Will |
| Promotal Mix |
Combination of Thems, Specal Events Advertisng, Personalls Selling Sales Promotion also has PR, Publictaty and Budget. |
| Specail Events |
|
mr. charles11
