Marketing Chapter 5
| Description: | Quiz 4 on Chapter 5 Marketing |
| Category: | Marketing |
| Created by: | stainlesstommy on 2009-02-09 |
| Question | Answer |
| consumer behavior | actions consumers take in purchasing and using product services. |
| purchase decision process | stages a buyer passes through in making choices about which products or services to buy. |
| What are the five stages of the purchase decision process? | problem recognition, information search, alternative evaluation, purchase decision, and postpurchase behavior. |
| internal search | scanning your memory for previous experiences with products or brands. |
| what are the three primary sources of external search? | personal sources, public sources, market dominated sources (includes the net) |
| consideration set | the group of brands a consumer would consider acceptable from among all the brands |
| How many people do satisfied and dissatisfied customers tell about their experiences respectively. | 3,9 |
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