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j1

headline rules

QuestionAnswer
if the event already happened you write in what tense? present
if the event will happen write in what tense? future or use infinitive
what tense do you never use? past
subject and verb in main headlines? not required
subject and verb in subheads definitley have to
purposes of headlines grab readers attention and graphic element on page
2 parts of headlines primary (main) and secondary (subhead)
uses of primary visually more prominent, more important captures readers attention tie into leads and tie into photo
secondary uses adds info
fonts with primary and secondary different (need contrast)
don't split what? infinitives, prepositional pharses, word with a hyphen, proper name, adjectives/adverbs and words they modify, from one line to the next
omit what? a, an, the
abbreviate when? when the readers will understand, obvious things that everyone will know
to be words? BAD, want to use active not passive voice
numerals or spelled out numbers? numerals no matter what
avoid naming school/school mascot when? when writing in a school newspaper or yearbook. i think people know the school they go to.
don't state? the obvious, tell something new
key words in the headline? don't repeat
quotes make good subheads
literary techniques good to use
the headline shouldn't give information not given in the story
can and may words? use instead of will b/c unless know FOR SURE that what they say is true
capitilization? keep at minimum, most newspapers use down style-only capitilize the first word in the headline and proper nouns and adjectives
comma used replace and
colon used to replace said
semicolons used to seperate two complete thoughts
sub/head kicker
sub,sub/head wicket
head-sub/sub tripod
head/sub hammer
how many lines of header/subhead in hammer? headline-1 sub-1 or more
how many lines of header/subhead in tripod? head-1 or 2 sub-2 or more
how many lines of head/subhead in wicket? head-1 or more sub-2 or more lines (lots of times a quote)
how many lines of head/subhead in kicker head-1 sub-1
Created by: lbanana217
 

 



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