| Question |
Answer |
| Advertisers try to convince you that if you don't use their product, you are a nerd. |
are you cool enough |
| Join the crowd! Don't be left out! |
bandwagon |
| Cartoons make kids identify with products |
cartoon characters |
| Who would ever imagine that food could be this fun? |
excitement |
| Advertisers use fact and statistics to enhance a product's credibility. Opinions are used to confuse the consumer into thinking they are facts. |
facts and figures |
| a product is shown as something that brings the family together |
family fun |
| Advertisers use glowing words or phrases to draw your attention |
glittering generality |
| Ads that draw a consumer into a story and make them feel good. |
heart strings |
| always seem perfect. Attractive and pleasant looking - everyone seems to get along! Represent the types of families that we all want to be like. |
ideal kids/families |
| Advertisers put down their competitors product to make their own |
name calling/put downs |
| Advertisers don't give you the full story about their product |
omission |
| Advertisers hope that if you see a product or hear it's name over and over again, you will be more likely to buy it. |
repetition |
| Advertisers make a product look bigger or smaller than it actually is |
scale |
| Music and other sound effects add to the excitement of commercials. |
sounds good |
| Sports stars and celebrities are telling you that their product is the best! |
star power |
Poultry
