| Flap 1 | Flap 2 |
| episodic memories | memories of events |
| semantic memories | memories of facts or concepts |
| procedural memory | motor skills |
| emotional memory | learned emotional responses |
| implicit memory | we know things, but the knowlege is unconscious |
| explicit memory | we know things and know that we know them |
| primacy effect | the fact that early information about someone wweghs more heavily than later info in influencing one's impression |
| STM is stored? | prefrontal cortex and temporal lob |
| LTM is stored? | in both subcortical and cortical structures |
| Interference | Learning one thing can interfere with learning another |
| retroactive interference | new information interferes with information in LTM |
| proactive interference | info already in LTM interferes with new learning |
| context dependent | remembering in the same context |
| state-dependent | remembering while in the same emotional state |
| chunking | grouping itmes into meaningful units |
| working memory | same as STM |
| encoding | how information is stored |
| how is long term memory encoded | by meaning |
| hos is stm encoded | phonetically |
| herman ebbinghaus | 19th century psychologist interested in studying memory |
