| Behavior Analysis- 3 branches | Experimental Analysis |
| Behavior Analysis- 3 branches | Experimental, Applied, Conceptual |
| Experimental analysis | Experimental analysis of behavior studies the basic principles that determine people's behavior. It conducts basic research. |
| Applied Behavior | Studies the application of those principles to behavioral problems. It conducts applied research. |
| Conceptual behavior analysis | Discusses theoretical issues. It conducts theoretical research. |
| What do behavior analysis study? | Study how people learn the different various behaviors that mark their lives. |
