Question | Answer |
Series of dots, or points, in space. Can be straight or curved. Used to delineate objects as in a drawing, or used to create graphs, or used to outline areas as in a framed effect. Also created when two areas of different colors, textures, or values meet. | LINE |
Hues, which are represented by the shades (add black), tones (middle ranges), and tints (add white). Seen as the way light reflects off a surface. | COLOR |
Often represented by three-dimensional objects, however it can be created by a two-dimensional designer (depth and/or distance) through various techniques like perspective, shading, and highlights. | VOLUME |
Not animation, although animation can be used to illustrate it. It's how you as a designer move the viewer’s eye through a space with the line, contrast, volume, and the placement of objects within a design (composition). | MOVEMENT |
Comes in two flavors: Positive, which is represented by highlights or by an object; and Negative, which is represented by open area or by shadow. Balancing this is what creates a composition. | SPACE |
An illusion in two-dimensional design - the designer/artist creates the “feel” of a brick, water, or other object through drawing (line and value) or through photographic representation. | TEXTURE |
Is light and dark and all the shades in between (gray scale). The use of this element creates contrast and texture. | VALUE |
In design it is an element; however, it’s an element created by other elements such as line, space, volume, and value. Used to literally spell-out information in your design. | TYPOGRAPHY |