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8 Elements of Design

8 Ingredients used to create a succesful design

QuestionAnswer
Series of dots, or points, in space. Can be straight or curved. Used to delineate objects as in a drawing, or used to create graphs, or used to outline areas as in a framed effect. Also created when two areas of different colors, textures, or values meet. LINE
Hues, which are represented by the shades (add black), tones (middle ranges), and tints (add white). Seen as the way light reflects off a surface. COLOR
Often represented by three-dimensional objects, however it can be created by a two-dimensional designer (depth and/or distance) through various techniques like perspective, shading, and highlights. VOLUME
Not animation, although animation can be used to illustrate it. It's how you as a designer move the viewer’s eye through a space with the line, contrast, volume, and the placement of objects within a design (composition). MOVEMENT
Comes in two flavors: Positive, which is represented by highlights or by an object; and Negative, which is represented by open area or by shadow. Balancing this is what creates a composition. SPACE
An illusion in two-dimensional design - the designer/artist creates the “feel” of a brick, water, or other object through drawing (line and value) or through photographic representation. TEXTURE
Is light and dark and all the shades in between (gray scale). The use of this element creates contrast and texture. VALUE
In design it is an element; however, it’s an element created by other elements such as line, space, volume, and value. Used to literally spell-out information in your design. TYPOGRAPHY
Created by: MTS Graphic Arts
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