| Question |
Answer |
| The estimated difference between the results of a poll using a sample of the population and the true results that would have been found if the entire population had been polled. | sampling error |
| The assumption that people care about a polling question | saliency |
| Influencing opinion by the order questions are asked | context effect |
| Feeding people false and damaging "information" about a candidate while pretending to take a poll to see how this "information" affects voter preferences while really trying to influence their vote | push polls |
| Differences in political preferences based on more than one variable | crosscutting cleavages |
| Professionally structured discussion to provide in-depth insights into people's motivations and perceptions | focus group |
| Distort or bias | skew |
| Voters who support a candidate or position merely because they see that others are doing so | bandwagon effect |
| A sampling method in which each member of the population being surveyed has an equal chance of being selected for the sample | random sample |
| Selecting voting places at random and asking people how they voted and why | exit polls |
Biology Lab Midterm
