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Polling
GoPo Chap 5 Polling
Question | Answer |
---|---|
The estimated difference between the results of a poll using a sample of the population and the true results that would have been found if the entire population had been polled. | sampling error |
The assumption that people care about a polling question | saliency |
Influencing opinion by the order questions are asked | context effect |
Feeding people false and damaging "information" about a candidate while pretending to take a poll to see how this "information" affects voter preferences while really trying to influence their vote | push polls |
Differences in political preferences based on more than one variable | crosscutting cleavages |
Professionally structured discussion to provide in-depth insights into people's motivations and perceptions | focus group |
Distort or bias | skew |
Voters who support a candidate or position merely because they see that others are doing so | bandwagon effect |
A sampling method in which each member of the population being surveyed has an equal chance of being selected for the sample | random sample |
Selecting voting places at random and asking people how they voted and why | exit polls |