The estimated difference between the results of a poll using a sample of the population and the true results that would have been found if the entire population had been polled.
sampling error
The assumption that people care about a polling question
saliency
Influencing opinion by the order questions are asked
context effect
Feeding people false and damaging "information" about a candidate while pretending to take a poll to see how this "information" affects voter preferences while really trying to influence their vote
push polls
Differences in political preferences based on more than one variable
crosscutting cleavages
Professionally structured discussion to provide in-depth insights into people's motivations and perceptions
focus group
Distort or bias
skew
Voters who support a candidate or position merely because they see that others are doing so
bandwagon effect
A sampling method in which each member of the population being surveyed has an equal chance of being selected for the sample
random sample
Selecting voting places at random and asking people how they voted and why
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