Term | Definition |
Agents | intermediaries who assist in the sale and/or promotion of good and services but do not take title to them |
Brokers | negotiate the sale of a product then allows the seller to accept or reject the prospective buyer's offer |
Channel | a path through which goods and services flow on direction (from vendor to consumer), and the payments generated by them flow in the opposite direction (from consumer to vendor) |
Channel Intensity | refers to the number of intermediaries present in the distribution or marketing channel |
Channel Length | the total number of channel members in a channel of distribution |
Channel Management | process by which marketers ensure that products are distributed to customers efficiently and effectivly |
Channel Members | businesses or individuals who assist in moving goods and services from the producer to the consumer |
Channels of Distribution | paths or routes, that goods and services take from the producer to the ultimate consumer or industrial user |
Consumer Goods | tangible items produced for personal use |
Consumer Goods and Services | products produced for personal consumption |
Contractual Efficiency | channel intermediaries who have to optimize the number of exchange relationships required to complete a transaction |
Direct Distribution | a channel of distribution in which goods and services from the producer to the consumer or industrial user |
Distribution | a marketing/business function that is responsible for moving, storing, locating and/or transferring ownership of good and sevices |
Distribution Center | short-term storage center located close to a major market to facilitate the rapid processing of orders and shipment of goods to customers |
Distribution Intensity | the level of market exposure a certain distribution pattern achieves |
Distribution Patterns | form, grouping, lineup, method, ordering, organization |
Distribution Process | all the steps involved in the physical movement or the transfer of ownership of a good or service from the producer to the consumer |
Distribution System | the combination of distribution activities that a company uses to distribute it goods or services |
Distributor | a channel member who helps to sell a business's products |
Dual Distribution | distributing a product through two different channels |
E-Tailers | retailers who operate solely online |
Exclusive Distribution | a distribution pattern in which a producer sells a product through just one middleman in a geographic area |
Horizontal Conflict | a type of channel conflict that occurs between channel members at the same level |
Indirect Distribution | |