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DC I Unit 5

Arkansas Digital Communications I Unit 5

QuestionAnswer
Bleed the practice of placing an image or color so that it extends to the edge of the page
Brochure a booklet or pamphlet that contains descriptive information or advertising
Business card a small publication (3 1/2 x 2 inches) containing information such as name, title, business, address, phone numbers, logo
Byline the credit line for the author of an article
Clip art ready-made pieces of printed or computerized graphic art
Column a vertical section of text
Continuation line restates the original headline to simplify the process of finding an article that has been continued from a previous page
Gutter the interior space between margins of two facing pages; sometimes used to describe the space between columns
Headline large type running above or beside a story to summarize its content; also called a head, for short
Jumpline type that tells the reader that a story is continued from another page
Letterhead the area on a sheet of stationery where the name, address and other information is printed
Masthead often located on the first inside page or the editorial page of a publication; contains information such as publisher, staff and contact information
Nameplate the section on a newsletter that contains the publication name, date, volume number and logo; generally located at the top of the opening page
Newsletter a printed report or letter containing news of interest to a particular group
PDF (Portable Document Format) an extenstion for Adobe Acrobat reader files
Pull quote a small amount of text taken from an article that is enlarged and often set off with rules, white space and quotation marks
Created by: mcewenj
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