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AR Marketing Unit 9

Promotion--Advertising, Public Relations, Sales Promotion

QuestionAnswer
Advertising paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor
Advertising media means or instruments used to convey advertising messages
Broadcast media radio and television are both examples
Copy the selling message of a written advertisement
Coupons certificates that entitle customers to cash discounts on goods or services
Headline a phrase or sentence that attracts the reader's attention to a particular product or service
Incentives a type of sales promotion in which higher priced products are earned and given away through contests, sweepstakes, and rebates
Illustration a photograph, drawing, or other graphic elements used in an advertisement
Media the agencies, means, or instruments used to convey messages
Online/Internet media advertisements placed on web pages, including banners, skyscrapers, buttons linked to full-page ads, pop-ups, short video clips, and rich media
Print media newspapers, magazines, direct-mail pieces, signs, and billboards are all examples
Product placement a type of sales promotion that involves using a brand name product in a movie or television show
Public relations refers to any activity designed to create goodwill toward a business
Publicity special kind of public relations, that involves placing positive information about a business, its products, or policies in the media
Sales promotion all marketing activities, other than personal selling, advertising, and publicity that are used to stimulate consumer purchasing and sales effectiveness
Signature a distinctive identification symbol for a business
Slogan a catchy phrase or words that identify a product or company
Specialty media inexpensive useful items with an advertiser’s name printed on them are called
Press release announcement of an event, performance or other newsworthy item issued to the press (media)
Press kit prepackaged set of promotional materials of a person, company, or organization distributed to the media
Created by: grizzlybusiness
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