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CH1
Chapter 1
Question | Answer |
---|---|
Anything that is available to people to buy | Product |
Things needed in life to survive | Absolute needs |
Lack of basic satisfiers in life | Needs |
Acquired, social and cultural needs | Relative needs |
To satisfy lifestyle | Wants |
Amount a particular product is available to people | Demand |
Feelings towards products that customer feels | Satisfaction |
Giving up something value of for something else | Exchange |