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Marketing Final It.
For my marketing final in Italy
| Question | Answer |
|---|---|
| What is Marketing? | Marketing is the activity, set of institutions and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large. |
| 1st Rule of Marketing | Know the consumer's desire. |
| 2nd Rule of Marketing | Behave for profit in mid - long term |
| 3rd Rule of Marketing | The firm and market are an "integrated system" |
| What is strategic marketing composed of? | Consumer behavior, segmentation, targeting, positioning, competitive advantage. (the marketing plan) |
| What is operative marketing composed of? | The marketing mix (product, promotion,place, price) |
Created by:
christianasofia
on 2012-05-08