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SP & E Ch. 8 Vocab
Sports & Entertainment Marketing Ch. 8 Vocabulary
Question | Answer |
---|---|
Event Marketing | All activities associated with the sale, distribution, and promotion of a sports event. |
Promotional Mix | Any combination of advertising, sale promotion, publicity, and personal selling. |
Parity | Having equality or similarity. |
Competitive Parity | When a company looks for industry trends on how much to spend. |
Objective and Task Method | When companies set objective for their promotion and decide what Promotional activities are necessary to reach those objectives. |
Advertising | Any paid promotion of an idea, good, or service by an identified sponsor. |
Promotional Advertising | Advertising with a goal of selling the item being promoted. |
Institutional Advertising | Advertising with a goal of developing goodwill or positive image. |
Sales Promotion | A short-term incentive to get consumers interested in buying a product. |
Public Relations | Activities that promote the image and communication a company has with its employees, customers, investors, and the public at large. |
Publicity | The free mention of a product or a company in the media. |
Press Release | A newsworthy article that provides basic information to answer questions about a subject, such as who, what when, and why. |
Personal Selling | Direct communication by a salesperson to potential customers either in person or by telephone. |