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Marketing Bus56

Midterm

QuestionAnswer
MARKETING MYOPIA IS WHEN A COMPANY FOCUSES MORE ATTENTION TO ITS PRODUCT THAN CUSTOMERS WANTS AND NEEDS
CORE MARKETING ACTIVITIES PRODUCT DEVELOPMENT RESEARCH/CUSTOMER SATISFACTION COMMUNICATION DISTRIBUTE
MISSION STATEMENT A WRITTEN DECLARATION OF AN ORGANIZATION CORE PURPOSE AND FOCUS THAT NORMALLY REMAINS UNCHANGED OVERTIME
CONSUMER MARKET IS COMPOSED OF INDIVIDUALS WHO BUY A SPECIFIC GOOD OR SERVICE
BUSINESS MARKET BUYS PRODUCTS TO MAKE PRODUCTS TO SELL TO THE CONSUMER
MASS CUSTOMIZATION CUSTOMIZATION & PERSONALIZATION OF PRODUCTS & SERVICES
AUGMENTED PRODUCT ADDITIONAL ELEMENTS REQUIRED FOR THE PRODUCT TO HAVE COMPELLING VALUE TO A CUSTOMER
CORE PRODUCT THE DOMINANT BENEFIT OR SATISFACTION THAT A CUSTOMER EXPECTS FROM A GOOD OR SERVICE HE OR SHE BUYS
ACTUAL PRODUCT TANGIBLE ASPECTS OF A PRODUCT , SUCH AS BRAND NAME, DESIGN, FEATURES,QUALITY, STYLE.
PRODUCT MIX ALL ITEMS/ PRODUCT LINES, AND EVERYTHING AND ORGANIZATION SELLS
IDEA SCREENING A PROCESS USED TO EVALUATE INNOVATIVE PRODUCT IDEAS, STRATEGIES AND TRENDS
BUSINESS PORTFOLIO THE COLLECTION OF PRODUCT AND SERVICES PROVIDED BY A COMPANY
MARKETING MIX PRODUCT,PLACEMENT,PRICE,PROMOTION
SWOT ANALYSIS USED TO EVALUATE A COMPANY STRENGTHS, WEAKNESSES, OPPORTUNITIES, AND THREATS
MACRO ENVIRONMENT DEMOGRAPHIC,ECONOMIC,NATURAL,TECHNOLOGICAL,POLITICAL,CULTURAL
MICRO ENVIRONMENT THE COMPANY, SUPPLIERS, INTERMEDIARIES, CUSTOMER, COMPETITORS, CUSTOMER, PUBLIC
OBSERVATIONAL RESEARCH METHOD OF DATA COLLECTION IN WHICH SITUATION OF INTERESTS AND RELEVANT FACTS, ACTIONS, AND BEHAVIORS ARE RECORDED
BUYER DECISION PROCESS ACKNOWLEDGE NEED, INFORMATION SEARCH, ALTERNATIVE EVALUATION (COMPARISON), PURCHASE DECISION, POST PURCHASE BEHAVIOR.
GEOGRAPHIC SEGMENTATION POLITICS BOUNDARIES, CLIMATE REGION, POPULATION BOUNDARIES...(NATIONS,STATES,CITIES,NEIGHBORHOODS)
MARKET SEGMENTATION PROCESS TARGET MARKET, MARKET PRODUCT DIFFERENTIATION, MARKET POSITIONING
BUILDING BRAND POSITIONING, BRAND NAME, SPONSORSHIP, DEVELOPMENT.
PRODUCTS LIFE CYCLE INTRODUCTION, GROWTH,MATURITY,DECLINE
4 TOOLS OF MARKETING PRODUCT A GOOD,IDEA,OBJECT OR SERVICE THAT PROVIDES A NEED PRICE THE DIFFERENCE BETWEEN AMOUNT OF WORK THAT SHOULD HAVE BEEN PAID FOR AND THE ACTUAL AMOUNT PAID FOR PRODUCT PLACEMENT MOVEMENTS OF THE GOODS OR SERVICE PROVIDED PROMOTION PUBLICITY OR A
5 TYPES OF CUSTOMERS CONSUMER, GOVERNMENT, BUSINESS, INTERNATIONAL, RESELLER
LEVELS OF PRODUCT CORE PRODUCT, BRAND ACTUAL PRODUCT, AUGMENTED PRODUCT
Created by: Omnu5245
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