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Persuasion Technique
| Question | Answer |
|---|---|
| Suggests that the product is beneficial and of value for ordinary people. | plain folks |
| Suggests that use of this product will result in a luxurious/glamorous lifestyle and make you part of an elite group. | snob appeal |
| The use of certain words or phrases over and over to make people remember the product. | repetition |
| Suggests that a positive result comes from using a particular product, even though that might be false. | faulty cause and effect |
| A well-known celebrity or star claims to use and love the product. | testimonial |
| Suggests that everyone uses this product and you should too | bandwagon |
| Uses cleverness to make you laugh and therefore remember the product. | wit and humor |
| Uses words associated with strong feelings or emotions, or words that convey positive feelings. | glittering generalities |
| Uses words or images with positive associations to connect or transfer those good feelings to the product | transfer |
| Suggests that one product is better than another similar product, but gives no real proof. | compare and contrast |
| Uses factual information or statistics (numbers) to "prove" superiority of the product. | facts and figures |
| Just gives one side of a product or issue | card stacking |
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