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RST 320

Final Exam

QuestionAnswer
Distribution Channels aid in overcoming barriers to exchange that are created in the production process by overcoming all of the following types of discrepancies EXCEPT: Possession
Distribution Channels aid in overcoming barriers to exchange that are created in the production process by overcoming all of the following types of discrepancies EXCEPT: Possession
The advertising response function helps marketers use their advertising budgets wisely
Distribution Channels aid in overcoming barriers to exchange that are created in the production process by overcoming all of the following types of discrepancies EXCEPT: Possession
The advertising response function helps marketers use their advertising budgets wisely
At the beginning of the maturity stage of the product life cycle, sales typically Increase at a decreasing rate
Travel providers pay Kayak a commission when customers click through to their sites. Kayak.com, travelers, the airlines, and the hotels are all part of a marketing channel or channel of distribution
There are many HD tvs on the market and they vary so much on price, quality, and features that consumers often have trouble comparing them. An HD television would probably be considered a _______ product. Shopping
_____ measures the number of target consumers exposed to a commercial at least once during a specific period, usually four weeks. Reach
Travel providers pay Kayak a commission when customers click through to their sites. Kayak.com, travelers, the airlines, and the hotels are all part of a marketing channel or channel of distribution
All of the following are tools of consumer sales promotions EXCEPT sponsorship
_____ measures the number of target consumers exposed to a commercial at least once during a specific period, usually four weeks. Reach
All of the following are tools of consumer sales promotions EXCEPT sponsorship
Long Island lefty does not sell to end users and is an example of Merchant wholesaler
A promotional contest is jointly sponsored by Ramada Inn and American Express. This is an example of ______ branding cooperative
Most people recognize Butterball as a brand of turkey, but Butterball brand is also found on fresh turkey breast cuts, turkey sausages, etc. Butterball uses Family Branding
One of the reasons why a retailer might avoid the use of newspaper advertising is a lot of distractions from competing ads and news stories
Most people recognize Butterball as a brand of turkey, but Butterball brand is also found on fresh turkey breast cuts, turkey sausages, etc. Butterball uses Family Branding
An article in Business Week about the reengineered Honda CRV is an example of publicity
Most people recognize Butterball as a brand of turkey, but Butterball brand is also found on fresh turkey breast cuts, turkey sausages, etc. Butterball uses Family Branding
Levi Strauss put together a newsletter and a video detailing what was suitable for casual work attire. Levi sent the video to HR managers all over the US. This is an example of Consumer Education
Verizon vs AT&T comparative advertising
When Crest introduced Crest for Kids, this was an example of a product line extension
New subscribers to Men's Health magz receive a free copy of Men's Health Total Fitness Guide. The fitness guide is an example of a premium
Verizon vs AT&T comparative advertising
Retailers and merchant wholesalers are examples of intermediaries that take title to a product
Google and its well-known name are worth about $86 billion. This research indicates that google has a high brand equity
An ad for the new Magnifique perfume by Lancome shows that it can be purchased at Macy's. This ad id most likely an example of cooperative advertising
New subscribers to Men's Health magz receive a free copy of Men's Health Total Fitness Guide. The fitness guide is an example of a premium
Retailers and merchant wholesalers are examples of intermediaries that take title to a product
Heinz manufactures Farleys, Jack Daniel's sauces, and Weight Watcher's meals. The use of these brand names instead of the Heinz name is an example of an _____ branding strategy. Individual
An ad for the new Magnifique perfume by Lancome shows that it can be purchased at Macy's. This ad id most likely an example of cooperative advertising
Pirates of the Carribbean gives a free version of their game hoping that people will like it and buy the full version. Disney is utilizing which sales promotion tool? Sampling
Pirates of the Carribbean gives a free version of their game hoping that people will like it and buy the full version. Disney is utilizing which sales promotion tool? Sampling
Generally, _________ determine what type of intermediary a manufacturer should use. product characteristics, producer factors, and market characteristics
Heinz manufactures Farleys, Jack Daniel's sauces, and Weight Watcher's meals. The use of these brand names instead of the Heinz name is an example of an _____ branding strategy. Individual
A regional utility company needs to change consumers' perceptions of its current service. Which of the following strategies would best allow the company to accomplish this? Repositioning
Along with its macintosh computer line, Apple markets its iPod, iPhone, and AppleTV products. This is an abbreviated listing of the company's product mix
Generally, _________ determine what type of intermediary a manufacturer should use. product characteristics, producer factors, and market characteristics
A regional utility company needs to change consumers' perceptions of its current service. Which of the following strategies would best allow the company to accomplish this? Repositioning
An advertising campaign extends for a defined period of time
Tools for the public relations manager include all of the following EXCEPT: sales promotions
By visiting the Priceless.com site, MasterCard users can register for a chance to win a trip. The prize package is a ____ since there is no skill involved. sweepstakes
Along with its macintosh computer line, Apple markets its iPod, iPhone, and AppleTV products. This is an abbreviated listing of the company's product mix
A regional utility company needs to change consumers' perceptions of its current service. Which of the following strategies would best allow the company to accomplish this? Repositioning
All of the following are used for making media mix decisions EXCEPT: Media schedule
An advertising campaign extends for a defined period of time
By visiting the Priceless.com site, MasterCard users can register for a chance to win a trip. The prize package is a ____ since there is no skill involved. sweepstakes
Preplanned funerals are an ______ product. unsough
Swimwear does not sell year-round, its sales remain steady all year because Cutter & Buck sells to wholesale distributers that stock the product. Its wholesale distributors are helping overcome a temporal discrepancy
Television is an example of an advertising medium
General Mills has the "Box top for education" program. Families buy the products and schools collect the coupons to redeem for money for the school. This is an example of cause-related marketing
Wal-Mart sells many health and beauty-aid products under that name Equate. This brand can only be purchased in Wal-Mart stores and is an example of a private brand
The ______ is the starting point in creating a marketing mix. Product
Any companies that produce soft drinks are allowed to use the shape of teh Coca-Cola bottle legally False
Starbucks rewards program Loyalty marketing program
Procter & Gamble instituted a program because 5000 children die every day from diseases caused by unsafe drinking water. These ads are examples of ______ advertising. Institutional
Any companies that produce soft drinks are allowed to use the shape of teh Coca-Cola bottle legally False
LoneStar Bar and Grill is a small chain of restaurants that feature marinated steaks. The marinade is so popular that LoneStar sells it at its restaurants and Kroger. This is an example of intensive distribution. False
Harriet Lowe makes children’s clothing, which she sells at craft festivals to end users. Lowe does not use channel intermediaries, which means she uses a direct channel. True
the goal of advertising is to change people’s values False
an example of product placement is when James Bond drives a Jaguar in a James Bond movie True
the primary advantage of newspaper advertising is demographic selectivity False
An ad depicts a picture of a frozen dessert accompanied by information about the dessert: “Two servings, only 300 calories per serving, no cholesterol, and 100% of the RDA of vitamins and minerals.” This is an example of \ selling the product’s benefits. False
Created by: MBlunk
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