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Review-PPT
| Question | Answer |
|---|---|
| Distribution focuses on which two utilities? | Time Place |
| Merchant Wholesalers | independently owned business that takes title to the merchandise it handles |
| Brokers/Agents | don't take title to goods, and perform few functions |
| Manufacturers' Sales Branch | wholesaling by sellers or buyers themselves rather than through independent wholesalers |
| Logistics Systems | Warehousing, Inventory, Transportation, Costs, Order Processing |
| Characteristics of a Good Mission Statement | motivating, market oriented, realistic, specific, fit market environment, distinctive competencies |
| Good Mission Statements: | Limited number of goals stress major policies and values define competitive scopes be uplifting |
| Organizational Objectives (Strategic) | Profit Growth Employee Welfare |
| Marketing Objectives (Strategic) | Sales Revenue Market Share Customer Satisfaction |
| BCG Portfolio Strategies | Grow, Maintain, Harvest, Divest |
Created by:
bbyjx3
on 2011-12-01