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BE-T2-Ch 7
Business 205 - Test # 2 - Chapter 7
Question | Answer |
---|---|
"Work from the comfort of your home. No more missing family for work. No more hassles of rush-hour traffic. No more cubicles. Work at your own pace and enjoy the best of both worlds!" This is an example of _____. | scenario painting |
The three types of persuasive appeals, categorized by Aristotle, are based on _____. | logic, emotion, and character |
"Waft away to the aromatic valleys of yesteryears. Experience the fragrance of nature." This is an example of a(n) _____. | emotional appeal |
The three types of persuasive messages discussed in this chapter are _____. | persuasive requests, sales messages, and proposals |
_____ is a key part of moving your readers from resistance to compliance with your request. | Making the desired action specific and easy to perform |
Which of the following would be the most effective beginning for a message asking for assistance/donation for a volunteer-based organization fighting teenage drug addiction? | Right now, somewhere in downtown New York, 15 kids are learning to have their first shot of dope. |
The beginnings of all persuasive requests must _____. | gain attention |
_____ is a more acceptable form of email selling which permits potential customers to sign up on a company's website or offer their email addresses to a catalog, phone marketer, or other recipient. | Permission email |
Which of the following subject lines in emails have a better chance of inviting further reading and lesser chances of being blocked by spam filters? | "Tips on better investment in alternative energy stocks." |
What is the purpose of writing an external proposal? | To acquire business for a company |