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jmc
| Question | Answer |
|---|---|
| Great Train Robbery | Introduced narratives in Films |
| Birth of a Nation | glorified KKK |
| Edison | Kinteograph |
| Muybridge | Galloping horse |
| Hays Code | Self Censorship |
| Arbitron | ratings for radio |
| Minow | vast wasteland |
| Big 3 | NBC CBS ABC |
| Prime time access rule | closed off 7-8 spot for programming |
| Public Broadcasting Act | established corp. for public broadcasting |
| Ivy Lee | Honesty. Rockafeller |
| Bernays and Fleishchman | PR counsel, selling war bonds, torches of freedom |
| Arthur Page | At&T vp |
| 4 models of pr | press agency: manipulate public infor: inform 2 way assymetric: persuade the public 2 way symmetric: mutual understanding |
| passive advertising | print advertising |
Created by:
Ally Bucci
on 2011-11-01