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Marketing1.03Vocab

QuestionAnswer
something that actually exists; reality; truth Facts
an approximate judgment or calculation Estimates
a forecast of something to happen Predictions
a connection, association, or involvement Relationships
data collected from internal sources, external sources or marketing research Marketing Information
A record of customers and the product(s) that they requested, along with records of complaints made by customers Request and Complaint Reports
records why items or orders are cancelled Lost Sales Reports
records of sales people’s meeting or contact with customers Call Reports
reports requiring salespeople to provide details (such as number of calls made, new accounts opened, displays arranged, dealer sales meetings attended and so on) as a measure of their activity in a given period Activity Reports
Created by: melinda.fornes on 2011-09-22



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