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1.01
Question | Answer |
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Involves using a desktop computer and publishing software to create documents for publication. | Desktop Publishing |
the intended audience | Target Audience |
refers to the style and arrangement or appearance of text | Typography |
the basic design of a character | Typeface |
Serif Sans Serif Script Decorative or Ornamental | Typeface Categories |
Have attributes or strokes at the tips of the letters called serifs. | Serif Typefaces |
There are no attributes (serifs) at the tips of the letters. | Sans Serif Typefaces |
Designed strictly to catch the eye | Ornamental or Decorative Typefaces |
Appear to have been written by hand with a calligraphy pen or brush | Script Typefaces |
refers to the slant, weight and special effects applied to the text | Font Style |
the specific size, weight and style applied to a typeface. | Fonts Continued |
the different sizes, weights and variations of a typeface | Font Families |
Monospaced Proportional Leading Kerning Tracking | Typeface Spacing |
Each letter takes up the same amount of space regardless of the letter size | Monospaced Typefaces |
The amount of space each character takes up is adjusted to the width of that character | Proportional Typefaces |
The vertical spacing between lines of text. | Leading |
Horizontal spacing between pairs of letters | Kerning |
Horizontal spacing between all of characters in a large block of text | Tracking |