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Review ch 1


sports marketing application of marketing priciples to sports properties and non sports properties using sports
Event Sanction an official approval by the regulatory body
Expenses the money owed to a supplier or working component of the event
Revenue money or collateral which is coming into the event and has a value for the event
profit what motivates people to plan an event
budget what you have to make a profit
cash flow the coming and going of your money
Created by: packer222

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