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RANDOM THEORY

Some random bits of theory to learn

QuestionAnswer
Measures of managerial effectiveness? Meeting objectives set (in line with company goals and overall strategy); customer feedback - positive and negative; brand loyalty; productivity levels; profit levels for Department / section; market share; whether Department / Section keeps within budget
Measures of company effectiveness? Profits; Feedback regarding customer care and satisfaction; Market share - and whether this has improved or declined; Attainment of strategic goals; market penetration in existing and new markets.
Sources of Finance Workin with Partner companies can reduce investment costs, eg costs of developing a new supply chain; Government grants and subsidies; New share issues; Sale of Assets; Loans Debentures
Determinants of demand Consumer preference; price; brand loyalty; technological advancement; economic recession; economic growth; safety of product regarding the health of consumers; existence of substitute goods
How can demand be stimulated? Promotional campaigns - to advertise products andstimulate brand awareness; by new Partnership agreements with other companies; using Partnership to help with marketing. eg linking with local brands; reduce prices. .
Marketing Mix Price, Place, Product,Promotion
Market Research Techniques Surveys; Focus groups; Field Trials; Customer Loayalty Programmes (and database)
Reasons why a business may need to raise finance many businesses fail as they have insufficient funds; initial start up of the business; costs of staying in business; a new project; expansion; to buy new assets; cash flow problems;research and development; finance for firm during a recession.
Created by: elainey
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