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entreprenuership
Question | Answer |
---|---|
what is marketing mix | must be directed towards a target. the 5 marketing strategies used to reach a market: product, place, price, promotion, and people. |
all products a company makes or sells | product mix |
pshysical container or wrapper used to present information | package |
limits the number of outlets to one per area | exclusive distribution |
the path a product takes from producer or manufacturer to finaluser or consumer | channel of distribution |
name symbol or design used to identify the product | brand |
brand that is owned and initiated by a wholesaler or retailer | private brand |
process of investing products or businesses with which existing business is not currently involved | diversification |
producer to consumer with no one in between | direct channel |
part of package used to present information | label |
how you deliver goods to consumers | place strategy |
activities that need to be taken to carry out marketing plan | marketing tactics |
how the consumers see your product in relation to other products | product positioning |
if you place your product in all suitable sells it would be, | intensive |
assures quality of the product | guarantee |
goals a business wants to accomplish | marketing objective |
4 strategies | place, product, promotion, price |
why would you eliminate your product | sells werent good |
distribution limits | selective |
name symbol or design of a product | brand |
limits the number in a sales outlet in a given area | selective distribution |
people or business that move products between producers and final users, including wholesalers, retailers, distributors and agents | intermediaries |