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P3:STRATEGIC CHOICE

Business Analysis Strategic choice

QuestionAnswer
Describe the Ashridge Portfolio display model High Feel/High Benefit: Heartland High Feel/Low Benefit: Ballast Low Feel/High Benefit Value Trap Low Feel/ Low Benefit: Alien
Model: Johnson and Scholes strategic rationale *Portfolio managers *Synergy managers *Parental developers
Reasons a company may want to diversify *Social change introducing the growth of a new industry *Its existing industries are mature *It believes its existing competences may assist a new industry
Ansoffs Growth Matrix or Product Market Grid A model used to decide how to identify growth opportunities *Market Penetration *Product Development *Market Development *Diversification related or unrelated
Organic Growth Company sets up SBU, gets to know its customers, could fund this from profits, keep culture and management, not doubling up on some costs through acqn
Acquisitions and Merger Faster route to market, bypass barriers to entry, access to resources, brand name and reputation. Can be very expensive
Joint Venture share the risks and costs, synergistic benefits, close control over ops and quick access to knowledge
Alliances less formal and easier to walk away from with the benefits of working together and sharing risks. Operations are kept separate as are cultures.
Evaluating Strategy: Model: Johnson and Scholes SFA test: Suitable, Feasible and Acceptable J & S SFA test is used to determine if a strategy is suitable. It must pass all three of these.
Suitable *Builds on a strength* Reduces a weakness* Exploit an opportunity avoid threats* Competitive adva* suits culture* fits in with strategies already adopted
Feasible The org has resources and competences to pursue it.(Finance etc)* Skills knowledge and experience, deal with rivals enough time to follow through
Acceptable approval of key stakeholders, does it fit in with their expectation, rewards greater than risk, meeting interest payment, legal and no adverse effect on stakeholders
Created by: Yazmummy
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