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ch. 10 mkt vocab

for exam 2

QuestionAnswer
value delivery network the network made up of the company, suppliers, distributors, and ultimately customers who "partner" with each other to improve the performance of the entire system in delivering customer value
marketing channel (distribution channel) a set of interdependent orgs that help make a product or service available for use or consumption by the consumer or business user
conventional distribution center consists of one or more independent producers, wholesalers, and retailers, each a seperate business seeking to max. its own profits even at the expense of profits for the system as a whole
vertical marketing systems a distribution channel structure in which producers, wholesalers, and retailers act as a unified system. one channel member owns the other, has contracts with them, or has so much power that they all cooperate
disintermediation occurs when product and service producers cut out traditional intermediaries or displace resellers with radical new types of intermediaries
exclusive distribution limited # of dealers have exclusive right to distribute the company's products in their territories
marketing logistics planning, implementing, and controlling the physical flow of materials, final goods, and related info from points of origin to points of consumption to meet customer requirements at a profit
distribution center a large, highly automated warehouse designed to receive goods from various plants and suppliers, take orders, fill them, and deliver goods to customers as quickly as possible
intermodal transportation combining two or more modes of transportation
third-party logistics provider (3PL) independent logistics provider that performs and or all of the functions required to get its clients products to market
Created by: ss316908
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